Bureau Veritas launches Origin, the first traceability label in the world to offer consumers a complete comprehensive test of the journey of a product, from the farm to the table. This solution will be presented to an international audience on March 5, 2018 in Tokyo, at this year's Global Conference on Food Safety.
Origin, based on blockchain technology, offers an intelligent and practical way for consumers to access information at each stage of a product's journey. Buyers display a QR code in the store to see the full history of each product and make informed purchasing decisions.
Food industry players throughout the value chain also benefit from this cost-effective solution. Brands and retailers are able to better control supply chains, through better visibility, as well as real-time management of product recalls.
The projects are underway with several Bureau Veritas customers, and the technology is now ready to be launched on the market in general.
Vincent Bourdil, Vice President of Food at Bureau Veritas, said:
"The launch of Origin follows two years of work by Bureau Veritas to develop blockchain applications that increase confidence in transactions, Origin is a beneficial solution not only for consumers, but also for retailers, suppliers, processors and manufacturers, since adds value to the final product With Origin, product recalls can be managed in real time, allowing the brand to preserve its reputation. "
The use of blockchain makes Origin technologically innovative and solves the key challenges that have made the complete traceability of food difficult to achieve until now. Built in partnership with Worldline, a leader in digital transaction security, it is the first solution of its kind to take advantage of technology.
Olivier Stuckens, Managing Director of Mobility & e-Transactional Services at Worldline, said:
"Blockchain offers unique advantages for a product like Origin: it is secure, open, transparent and does not require a controlling entity.The use of blockchain technology revolutionizes the way transactions are verified, which increases the reliability of information. With the food industry in mind, it can be used for any sector. "
Food verification schemes have traditionally relied on third-party inspections and sampling at each stage of the food production process. On the contrary, a blockchain-based solution allows continuous and complete verification by requiring all players to share records and validate transactions each time they occur. At the same time, sensitive data remains confidential, and each party receives different levels of access to information.
